Atif Saeed Ahmed

Atif Saeed Ahmed

Commercial & Digital Leader

Telecom leader with 20+ years driving product innovation, portfolio growth, and digital transformation. Experienced in launching greenfield operations across multiple countries, building telecom businesses from the ground up, managing P&L, forging strategic OTT and fintech partnerships, and leading cross-functional teams to deliver sustainable revenue growth.

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About Me

Commercial & Digital Leader

Telecom leader with over 20 years of experience driving product development, portfolio growth, and digital innovation across Prepaid, Postpaid, Home Broadband, IPTV, Digital Apps, IoT, VAS, Mobile Wallet, Loyalty, and CVM.

Seasoned professional with extensive experience in greenfield telecom operations, having successfully launched and scaled three major telecom networks from inception. Strong record of managing full P&L for portfolios generating over RO 124m in annual revenue while consistently delivering healthy margins.

Skilled at building high-impact partnerships with OTT, fintech, and lifestyle Non-Telecom players, including Netflix, Amazon, YouTube and other OTT players and partnership with banks to create customer-focused, market-leading services.

Muscat, Oman
atifsa@hotmail.com
+968 91110456

Quick Facts

Experience 20+ Years
Annual Revenue Managed RO 124m+
Successful Projects 100+

Experience

Head of Postpaid Development, Core Mobility

Oman Telecommunication, Oman

2022 - Present

Drive the postpaid growth roadmap, which includes pioneering the company's strategic move into Fixed-Mobile Convergence (FMC) by developing integrated bundle propositions and building the operational framework for launch.

  • Manage the complete product lifecycle for the Postpaid portfolio and digital services
  • Drive consistent revenue growth and portfolio profitability using customer insights and data-driven CVM strategies to optimize offerings
  • Lead and synchronize large, cross-functional teams across Technology, Marketing, Finance, and Customer Care
  • Pioneered the market's first E-sim Roaming solution, specifically targeting and capturing the silent roamer & competition users
  • Implemented data-driven journey mapping to personalize customer interactions, increasing engagement rates
Product Development CVM Fixed Mobile Convergence Agile-Waterfall Fiber / 5G Data E-sim Roaming

Head of Commercial & Digital

WebWare - B2B, Oman

2021 - 2022

Defined strategic objectives and policies, driving growth across Digital, IT, IoT, ERP, application development, solutions, and B2B services.

  • Led end-to-end product lifecycle and service launches, including digital services and enterprise solutions
  • Managed IoT/vendor partnerships, ERP and application development vendors, including RFPs, tendering, and contract negotiations
  • Oversaw P&L, budgets, and resource allocation, delivering strong revenue, margin, and ROI performance
  • Directed cross-functional teams, championing digital innovation, emerging technologies, and monetization strategies
Digital Strategy IoT ERP P&L Management Vendor Management

Director Digital Products

EchoBees International - B2B, Oman

2018 - 2021

Led a new Digital wing for the company, managing the entire setup from scratch.

  • Launched an E-commerce Multivendor Marketplace store for the Oman market, integrating it smoothly into the digital space
  • Led the digital team in creating custom software, e-commerce solutions, AI/AR products, and digital displays to stay competitive
  • Planned and ran marketing campaigns to boost brand visibility and reach goals
  • Pursued new opportunities to gain clients and grow revenue, helping the company expand
  • Developed the Digital product line and created a go-to-market plan that increased market share and supported growth
E-commerce AI/AR Digital Marketing Go-to-Market Product Strategy

Senior Expert Product & Segments

Oman Telecommunication, Oman

2010 - 2018

Transformed customer journeys and launched multiple innovative digital products and services.

  • Transformed the customer journey by launching flagship mobile app, creating a single platform for onboarding, service discovery, and purchases
  • Built the successful 'Ozone' youth segment from the ground up through strategic content partnerships and tailored pricing
  • Transformed the international calling segment by launching the voucher-based 'Marhaba' calling product, which achieved OMR 40M in annual revenue
  • Captured the frequent traveler market by introducing the company's first roaming bundles, 'Jawazak'
  • Pioneered home entertainment in Oman by spearheading the country's first IPTV (Triple Play) service
  • Expanded content accessibility by launching Web TV on both fixed and mobile platforms through exclusive local partnerships
  • Built Oman's digital payment landscape with 'eFools', the country's first end-to-end e-wallet ecosystem
  • Revitalized the postpaid brand 'Bagati', strengthening its market position to drive significant customer and revenue growth
  • Launched "Talk 2 Home", Oman's first international calling app, delivering seamless and affordable global connectivity
Product Innovation Segment Strategy Digital Transformation Mobile Apps IPTV

Greenfield Telecom Projects

Extensive experience in launching and scaling telecom operations from ground zero, having successfully delivered three major greenfield telecom projects across different markets and regions.

Warid Telecom Pakistan

Played a key role in the launch phase of Warid Telecom’s Marketing Support Center in Pakistan, leading the setup of backoffice operations with eTOM-aligned processes, operational dashboards, regional operations teams, and franchise management, contributing to the successful launch.

2004-2006

Warid Telecom Bangladesh

Telecom leader specializing in Business Intelligence and Project Management, driving launch-phase initiatives, implementing data-driven decision frameworks, managing multiple high-impact projects—including consumer VAS (RBT, VSMS), STK menus, OTA platforms, and device management—and delivering actionable insights to enhance customer retention and operational efficiency.

2006-2009

Warid Telecom Ivory Coast

Contributed to the strategic planning for Warid's West African expansion, leading the setup of the consumer marketing division, including Product Proposition, Consumer Support Backoffice, and SIM profile management, leveraging experience from prior successful greenfield launches.

2008-2009

Greenfield Launch Expertise

Key Contributions

  • Establishment of core telecom infrastructure and systems
  • Development of initial product and service portfolios
  • Implementation of Business Intelligence frameworks
  • Customer service and support center setup

Strategic Value

  • Proven ability to build telecom operations from scratch
  • Cross-cultural and multi-market launch experience
  • Deep understanding of market entry strategies
  • Expertise in scaling operations from zero to maturity

Skills & Competencies

Core Competencies

Commercial Expertise (B2C & B2B) 95%
Product Development & Lifecycle Management 90%
Digital Growth & Marketing Strategy 85%
Strategic Technology Leadership 85%
Business Intelligence & Analytics 80%
Team-Oriented Leadership 90%

Technical Skills & Methodologies

Digital Acquisition

CVM

Agile & Scrum

Innovation

Technical Expertise

BSS/OSS Figma SQL ASP .NET HTML Laravel React.js Business Objects Cognos

Digital Experience

Digital Apps Mobile Wallet E-commerce AI/AR Products IoT Solutions Digital Displays

Key Achievements

First IPTV Service in Oman

Pioneered home entertainment with country's first IPTV (Triple Play) service

First E-Wallet Ecosystem

Built Oman's digital payment landscape with 'eFools' e-wallet ecosystem

International Calling Innovation

'Marhaba' calling product achieved OMR 40M in annual revenue

Youth Segment Development

Built successful 'Ozone' youth segment with strategic partnerships

Roaming Innovation

Introduced company's first roaming bundles 'Jawazak'

Multiple Awards

Best Digital Innovation, Outstanding Performer, GOLD medal awards

Fixed-Mobile Convergence

Pioneered FMC with integrated bundle propositions

E-sim Roaming Solution

Market's first E-sim Roaming targeting silent roamers

Postpaid Portfolio Growth

Revitalized 'Bagati' brand driving customer & revenue growth

Certificates & Courses

ICP Agile Fundamentals Certified

Certified in Agile methodologies and principles

ICP Agile Product Ownership Certified

Product ownership and management certification

Innovative BootCamp

New Metrics - Innovation methodologies

Strategic Marketing

New Metrics - Advanced marketing strategies

Product Innovation

New Metrics - Product development innovation

Marketing Research & Intelligence

New Metrics - Market research methodologies

Get In Touch

Let's Connect

I am open to new opportunities and strategic collaboration in the telecom and digital innovation space. For advisory discussions or consulting engagements, feel free to reach out.

Email

atifsa@hotmail.com

Phone

+968 91110456

Location

Muscat, Oman

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